Viewing event statistics
How to read your event's sales summary and key metrics in the dashboard.
Event statistics help you keep track of how your event is doing in a single view. Here you can see how many tickets have sold and how sales are trending, making it easier to decide things like whether to run extra promotion.
Opening event statistics
- Go to the organizer dashboard and choose the event you want to track.
- Open the event’s Overview tab.
- You’ll see the sales summary and key metrics for the event.
Metrics you can track
The Overview tab has four summary cards:
- Tickets sold: the number of tickets issued.
- Revenue: total revenue from paid orders.
- Views: how many times your event page has been opened.
- Check-in: the number of attendees who have checked in compared with tickets sold, for example
3 / 6.
You can still see add-on sales in the Add-ons tab, under Add-on Sales.
To see a summary of all your events at once, open Overview in the sidebar.
Sales charts
Below the summary cards, the Overview tab also shows several charts for deeper analysis:
- Sales trend — a daily bar chart you can switch between Tickets and Revenue, over a range of 7 / 30 / 90 days.
- Sales by ticket type — a bar chart comparing how each ticket type is performing.
- Sales by payment method — a pie chart showing the mix of payment methods attendees used.
- Cumulative sales vs. quota — a line chart showing cumulative sales against the event’s total quota.
Until a ticket has been sold, these charts aren’t shown. They appear once the first ticket sells.
By understanding your event statistics, you can plan your sales strategy and event logistics with more confidence.